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Essential Reading








Strategic Management

Strategic Management Lessons From 2500 Years Of Military History

Customer Service: The First Strategic Asset
Research suggests that viral marketing is based on customer service excellence. Customer service does not merely aim to satisfy ever increasing needs of the market. The 'needs' frontier is continually moving outward as market participants reinvent their own frames of reference with respect to what constitutes satisfaction. What was satisfying at one time is sorely deficient only a short time later.

Make vs. Buy in The 21st Century: The First Strategic Decision

New Dynamics and Equilibrium Points for Strategic Make vs. Buy Decisions

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