While strategic planning is typically a little "fuzzy," business planning requires digging in and providing the essential details of specifically what an enterprise needs to do today, tomorrow and next week accomplish its strategic goals and objectives.
Key Knowledge Components: Who is our customer? What is our product? Why will our customer buy our product at the expense of our competitors? product? Is there a sufficient quantity of potential customers to make the project worthwhile? Can the product be made to provide a sufficient margin?
Typical Engagements: Business plan facilitation. Business plan evaluation. Information needs assessment. Executive briefings.